MTV launches interactive channel
Nick
August 4
MTV has unveiled an interactive TV service which will enable viewers to have the ultimate say in what appears on the music channel.
MTV Flux will launch a website on 1st August enabling viewers to adopt an animated figure which will represent their online presence. Users who accrue the most on-screen time will have a greater influence in deciding the channel’s running order.
The television service is expected to launch in September.
So have MTV jumped on the Social Networking bandwagon to improve there market placement or are they after a piece of the MySpace pie? Let’s see what happens, they could be too late.
Beta sign up here: http://www.mtv.co.uk/channel/flux