Fire Island Blog


The 1% rule
Ben July 20

There’s an interesting article in the Guardian Technology supplement today titled What is the 1% rule? which looks at “an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will ‘interact’ with it (commenting or offering improvements) and the other 89 will just view it.”

The article references statistics from YouTube, Wikipedia and Yahoo Groups and suggest that “a site that demands too much interaction and content generation from users will see nine out of 10 people just pass by.” This is clearly something to take into account when designing the new Festival Builder app.

One Response to 'The 1% rule'

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  1. Jason said,

    on July 21st, 2006 at 12:01 pm

    yeh agreed, although we should remember the context of those screens, hopefully by then you have already committed to the idea. We are already asking a lot in asking the user to pick favourite bands, and arrange them in order etc etc, it demands more interaction than most other sites i visit. Interesting debate, i think we’ll learn an awful lot from user testing

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