Comments on: Less choice http://www.fire-island.co.uk/blog/2006/07/14/less-choice/ Burnin' up the web Tue, 06 Jan 2009 02:23:48 +0000 http://wordpress.org/?v=2.0.1 by: Jason http://www.fire-island.co.uk/blog/2006/07/14/less-choice/#comment-6 Fri, 21 Jul 2006 10:57:10 +0000 http://www.fire-island.co.uk/blog/2006/07/14/less-choice/#comment-6 I've found out the hard way that this is true with my online marketing campaigns, if the landing page presents too many choices, my conversion rate plummets. If i have one clear simple instruction, conversions rise, it would seem that people like (or just respond to) being told what to do. I think it's a slightly different kettle of fish when we're talking about 'playing a game' or 'expressing yourself' in the context of building a festival, but it may well be that the same rule applies and some people will want it as 'plinky plonky' as possible I’ve found out the hard way that this is true with my online marketing campaigns, if the landing page presents too many choices, my conversion rate plummets. If i have one clear simple instruction, conversions rise, it would seem that people like (or just respond to) being told what to do.

I think it’s a slightly different kettle of fish when we’re talking about ‘playing a game’ or ‘expressing yourself’ in the context of building a festival, but it may well be that the same rule applies and some people will want it as ‘plinky plonky’ as possible

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